The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. However, most press releases never accomplish that. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
Defensive press releases use tactical language to put a good or at least less negative spin on bad news. More than likely, someone has already composed a press release on the same topic that you can use for inspiration.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. Put the words "For immediate release" at the very top of the page.
Sometimes defensive press releases are necessary simply to combat negative information in the press that has yet to become a crisis. Your headline should be as engaging as it is accurate.
While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not. Follow standard press release format. Limit yourself to one page, though two pages is acceptable.
Make it grammatically flawless. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. This type of press release may be more useful to send to clients and customers, rather than the press.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
Third-party expert opinions should be used to support your argument [source: Every important point should be addressed in the first few sentences. Write it like a reporter would write it.
If someone has died, the headline may read: As with most good writing, shorter is usually better. A PR professional can choose to stick with the standard format, which resembles a news story with a strict journalistic tone.
They are meant to pique the interest of journalists, who may seek to cover the topic further. Get right to the point in the first paragraph.
Email Last Updated Nov 10, 5: Proofread your press release -- and let a few other people proofread it as well -- before sending it out. For example, a while back I received a press release containing the following sentence: Include your contact information.
Write one or two paragraphs after the lead that focus on something more positive.Delivering bad news through a press release is often difficult, but with a little planning and effective use of tact, you can write a press release that will frame the bad news in the best possible light.
Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(50). When you release a press release like that, you waste everyone’s time — including your own.
A non-news press release brings nothing to the table except fluff. A non-news press release brings nothing to the table except fluff. Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products. How to Write a Press Release. An easy way to ruin your relationship with the news media is to send a bad press release.
grammatically correct writing is so important in creating a positive. A press release is a one to two page document used to call attention to your company and its products/services.
They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases, come onto the scene every day.Download