Increasingly, companies must implement systems to collect information online and in real time, so as to proactively identify and respond to emerging market opportunities and threats faster than the competition.
Implementing ways to ensure the effectiveness and timeliness of the data automation is critical. Technical integration can and should also be considered, but the level of requirement should always be evaluated carefully. This would certainly be a positive move. There is a caveat here: Most companies today use separate systems to serve their different information requirements — for example CRM, market intelligence portal, intranet, social media platforms and ERP.
With the expansive range of information that can be collected, many companies find they need guidance on how to avoid overlapping activities and optimise costs, such as subscription fees.
The Market Intelligence Trends survey by M-Brain surveyed business managers predominantly located across key cities in Europe and identified three key technology trends that will impact how information management systems are to develop over the next five years.
Many recognise the need to integrate these tools — or at the very least to arrange for a single point access to all relevant systems. They may choose to outsource the management of their entire information source portfolios and the monitoring of news outlets, web blogs and websites to specialists that can offer economies of scale and virtually endless source portfolios.
IT managers also need to continuously learn and keep abreast of the latest available possibilities and options within the realm of automated analysis stools. Here, again, partnering with a correct specialist service provider may be of great advantage. IT managers must work to ensure that data can be fed into information systems that have built-in features or with best-in-breed automation tools, which handle everything effectively and through a minimum number of different user interfaces.
Statistical and modeling tools such as Spotfire and Targit can be considered. Information management systems should always support the sharing of views or movement of data from other systems, regardless of the level of integration selected.
IT managers need to identify the optimal set of data sources and tools for their organisations, as well as the optimal level of human involvement.Is the impact of information technology changing Human Resource Management?
Information, technology impact is changing the whole concept of how the work place is managed, and I will point out the changes and enhancements to Human Resource Management and the employees.
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