Hotel oberoi marketing strategy

Being in the hospitality sector, service is the most important thing. The hotel provides luxurious and first class to its esteemed customers. ITC planning to invest Rs 9, crore to expand its hotel portfolio — timesofindia-economictimes.

The Taj Group is planning to rationalise the payroll of the top management to cut down on expenses. Promotional writing, blog writing, branding copywriting and more.

Similarly the Leela Group intends to reduce overhead costs below their earnings Khosla Be it Infrastructure, services, cuisine or facilities are at par with international standards. Marketing Objectives To continue to communicate our strategic objectives to our target markets effectively.

Royal treatment for loyalty Business Standard News. The company has several service offerings in its marketing mix product strategy.

Marketing strategies of 5 star hotels of India

The hotel also provides all the other requirements like payment slips, promotional brochure describing all the offerings to its customers. The Oberoi Hotels have adopted several promotional policies to create the brand awareness.

The Leela earlier known as Leela Kempinski formed a marketing alliance with the Kempinski group of hotels to promote The Leela on a global scale Baggonkar The Oberoi Hotels provide one of the best services and management practices among the world class hotel chains.

InThe Oberoi Rajvilas, the first premier leisure hotel targeting the high - income international and domestic leisure traveller was commenced in Jaipur.

Oberoi Hotels Marketing Mix (4Ps) Strategy

Their primary focus for promoting the brand has always been the use of mass communication mediums. They provide consistent and well managed services to their customers to maintain the customer loyalty.

Each Oberoi Hotel offers an authentic and unique perspective of every city to its customers. Continued differentiation and growth are two goals we have set for ourselves. Hotels plan to spread over larger geographical area by increasing their number, increase the capacity of the existing hotels or acquire more hotels.

Local firms will be targeted for day use of conference facilities, room nights for visiting executives and long stay professional guests. Continuing to differentiate from our competition and offering added value to our guests.

The Oberoi Hotels has an efficient and multi-talented workforce which offers the world class service to its customers.Our business strategy calls for continued emphasis on high-end, upscale accommodation through the existing The Oberoi and Trident hotels, as well as selective expansion in both the five-star deluxe and five-star segments of the Indian hotel industry by participating in the development and management of new hotel properties in destinations where.

Marketing strategies and quality management of five It is thus an important element of the marketing strategy to generate growth in sales revenue. Keywords: Marketing strategies, Any hotel groups are committed to display through their behavior and actions the following.


For further information, hotel bookings and reservations, please contact us at Oberoi Hotels & Resorts. Oberoi Hotels also entered into a marketing alliance with the Hilton Hotel Group in but in they parted ways (Phillip & De ).

Oberoi Hotels are marketed through simple print media and email campaigns to prospective clients. Oberoi Hotels are operated by Oberoi Group and are of Indian origin. It is associated with the hospitality industry.

Here is the Marketing mix of Oberoi Hotels which was founded in the year by its founder Raj Bahadur Mohan Singh Oberoi. It is one of the oldest hotel chains in India and has earned an iconic status. The marketing strategy page of the hotel sample marketing plan.

Hotel oberoi marketing strategy
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